The Government has released new guidance on Alert Levels for COVID-19.
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Successful copywriting doesn’t rely on the best ‘clickbait’ title or a clever call to action. If you want to keep your reader’s attention and encourage them to take action, your website copy needs to be punchy, clear and concise. Follow these seven rules and you’ll be well on your way to writing clear, effective copywriting that drives your reader to action.
Lead generation is like a pipeline - and if the pipe gets blocked, the leads don’t make it through. It’s important to make sure leads have a smooth path through to you. Watch out for these five common ‘pipe blockages’ that can kill your lead conversion.
Good questions are powerful. They open the door to learn, understand problems and imagine better solutions, connect with others and push the boundaries. Questioning is a uniquely powerful tool that can make conversations more productive and purposeful.
