Nike's Innovation Focus

Nike has built its business on innovation. According to CEO Mark Parker, “We’re an innovation company … Innovation and design is at the epicenter of all we do.”  

That innovation focus goes beyond Nike’s products to include the way it engages with customers and even the way it manages internal operations. And digital technology is making new kinds of innovation possible. 

“I always like to say that we focus on our potential and the distance between where we are and our potential, not the distance between us and our competition. That’s where a leader should be. And as you focus on that space, you’re gonna create some incredible things.”

The question to you is 'When last have you explored the new kinds of innovation and outcomes available to you in this digital era?'