About SWARM Strategy - Marketing Strategy Firm

We understand that businesses have a challenging job of trying to understand what is quite a splintered marketing offering. When they're ready to achieve results, they've got to understand a lot of different offerings - digital marketing, search engine optimisation, social media management, and the list goes on. How do you make sense of what parts you need when and how does it connect to your revenue and business goals? That's where a marketing strategy firm comes in, to map a path from where we are to where we need to get to. In this video, Byron chats through what a marketing strategy firm is and what they do. Connect with SWARM: Facebook: facebook.com/swarmstrategy Instagram: instagram.com/swarmstrategy Blog: swarmstrategy.com/thinking

How to Optimise For Your Customer

In this video, we discuss how to get a better understanding of your target audience and optimise your marketing strategy around that understanding. Marketing your product or service without a clear picture of your customer is like firing a bunch of arrows at once and hoping that one of them lands. You might hit the target, but you’ll waste a lot of arrows in the process, and you won’t be able to tell which one was the one that hit the mark. When you have a clear picture of your target market, you can line up one arrow, aim it well, and fire directly at your target - maximising results with the minimum resources required. And it’s easy to replicate - you know what worked, and you can repeat the process, again and again. 3 Steps to Optimise For Your Customer: 1. Get a Bird's Eye View - What is their name? - How old are they? - What is their background? - Where do they go for information? - Friends & Family? Social media? Google? Who do they trust the opinions of? - What are their goals in relation to your product? What problems are they trying to solve? - What are their challenges? What frustrations are they trying to solve? - What could be common objections to your product? - What key phrases would be most relevant and effective to describe your product to this person? - What tone should you use in your messaging? - What is your elevator pitch? - What call to action is most relevant to your target person? 2. Make it Personal - Develop unique messaging & creative for each segment - Split test your ad creative, copy and ad for each segment. - Gather information about your target segments so you can personalise further - by name, previous product purchases, etc. 3. Never Stop Learning Use data to understand your audiences’ behaviour - ads they respond to, messaging, pages & products that they like. Connect with SWARM: Facebook: https://www.facebook.com/swarmstrategy/ Instagram: https://www.instagram.com/swarmstrategy/ Blog: https://www.swarmstrategy.com/thinking

Business Model Innovation - 3 Step Framework

In this video, SWARM Founder Byron Marchant talks through a 3 step framework to configure your business model for innovation. 3 Ways Innovation Can Be Found: 1. Configuration: What can you do to configure the business in an innovative way? 2. Offering: What can you do to the product/offering to lift it beyond what it was? 3. Experience: What can you do in regards to the experience the customer has? Connect with SWARM: Facebook: https://www.facebook.com/swarmstrategy/ Instagram: https://www.instagram.com/swarmstrategy/ Blog: https://www.swarmstrategy.com/thinking

Data-Driven Marketing Lessons from Disney

In this video, we're talking through how Disney and Netflix use data in their marketing to improve their customer experience and increase their reach, and how you can use data in your marketing to: - Improve customer experience - Increase your reach - Increase lead conversion rates - Decrease lead drop-off Disney and Netflix use data to: - Identity customer pain points & eliminate them. - Identity customer preferences & optimise for them. You can identity customer pain points by: - Using Google Analytics, Heatmaps and Ads to track where users are leaving your experience. - Listening to customer feedback to find insights for the future. - Looking at analytics to find most visited pages, products or services. You can identify customer preferences by: - Using customer behaviour to identify top performing products, and services. - Drilling down your data based on affinity audiences and segments to understand how they behave differently and what they prefer. - Tracking affinity audiences - Analysing segments - Setting up observation audiences (Google Ads) - Setting up attribution/conversion tracking (see which ads performed best for which audience) - Analysing top performing pages by audience, channel, segment, source. For more strategic insights lets connect on: Facebook: https://www.facebook.com/swarmstrategy/ Instagram: https://www.instagram.com/swarmstrategy/ Blog: https://www.swarmstrategy.com/thinking New strategy videos released every fortnight.

The Beginner’s Guide to Data-Driven Marketing Strategy

What is Data Driven Marketing? Data-driven marketing is defined as “analyzing big data to understand and predict customer behaviour, then translating that insight into a targeted marketing strategy to lead the way forward.” (Source: Everstring) Data-driven marketing strategy is a marketing strategy that uses customer insights to inform marketing and business decisions. It involves: 1. Testing and analysing data 2. Leveraging that data to refine and develop a targeted marketing strategy.

Why Invest In Building Your Brand

Having a strong brand beats the heck out of selling. Brands that are well positioned in the marketplace have less selling to do. They have a relationship with their target audience and a high level of trust with them as well.

Catalytic Clarity

A well-thought-out business model enables you to think more rigorously about your business, remain focused on driving results over organisational best practice and align employees behind your company’s mission. For these reasons, and more, companies cannot afford to be fuzzy about their business model and strategic priorities.

Performance Based Marketing - Niching

To be a successful small business marketer you need laser focus on a narrow target market, which we will call your ‘niche’.

Lead Generation & Conversion Success 101

Outside-In Brand & Marketing

Brand & Marketing is the primary ‘LINK’ between the internal value of an organisation and the external world in which prospects live. It is the role of Brand & Marketing (B&M) to know what prospects need and value. B&M clearly articulates this back to the business decision makers in order that outside-in innovation can be achieved.